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UNBELIEVABLE CROWDS CELEBRATED WITH
MCDONALD’S® AT ESSENCE®

It was a year like no other at the 2009 ESSENCE Music Festival. Thousands came to live it up in New Orleans from July 3-5, with music, celebrities, fun activities and more.

McDonald’s booth was the big hit of the festival, with record crowds coming to check out the sweet vibe – sweet moves, sweet sounds and more. Thousands came to cool down with a sample of McDonald’s McCafé® Iced Mocha and see some of the many celebrities and performances McDonald’s brought.

  • Laurie Ann Gibson got everyone doing sweet moves with a Dance Marathon
  • McDonald’s very own Mocha Men got the crowd hyped up – they danced and posed for photos with festival attendees
  • Mint Condition, Joe and Kindred drew huge crowds for their live stage performances in the Sweet Chill Concert Series
  • R&B singer Dwele signed autographs and did a meet and greet with fans